Big Ideas for Small Service Businesses: How to Successfully Advertise, Publicize and Maximize Your Business or Professional Practice
Monday, September 6th, 2010 at
11:33 am
Product Description
A complete guide to getting your business or professional practice publicized/advertised…. More >>
Tagged with: advertise • Business • Businesses • Ideas • maximize • Practice • Professional • Publicize • Service • Small • successfully
Filed under: Home Business Ideas
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Big Ideas for Small Service Businesses takes you inside a small service business and gives you tons of information about how to get customers. The book brims with ideas about marketing, using our time wisely and making our small service businesses a great success. The book covers things like creating press releases, generating interest from potential customers and giving service that is unusual and memorable. This is the one and only guide a small service business will ever need. Great for professional service providers too (doctors, lawyers, accountants). Terrific
Rating: 5 / 5
This book is a must. Easy to read and gives great tips. Go out and get it- you will learn a lot!
Rick Frishman- Pres of Planned TV Arts, co author of GUERRILLA MARKETING FOR WRITERS
Rating: 4 / 5
While this book has breadth, it lacks depth. I found myself wanting more in almost every section. After 12 years of owning a small business, few of the ideas were of sufficient detail to be of real use. For example, we rely on the Yellow Pages for 10-20% or our new customers. I would have liked to see an entire chapter on this topic, not two pages.
Rating: 3 / 5
To be honest, I had trouble just reading the whole thing through page-to-page. While the writing is in no way poor, I’m accustomed to Dan Kennedy and others of that sort. The phrases are much more fluid and laden with stories to emphasize the messages.
BUT! Don’t let that dissuade you from buying this book. It has been an incredible
help to me. Not to mention, spurred countless ideas.
While I can’t read it through with ease, I have. And you will be rewarded for it. The book has an overload of information, marketing ideas, and is given by the voices of experience. The Ross’ know their stuff, and they give it all to you.
My advice? Try flipping through it first. Just skim, wait till something catches your eye.
This book reminded me a lot of a sales letter (NOT in the sense that it’s a pitch fest). You skim through, see something that catches your eye, read it. What you read refers back to the beginning of the book. At that point, you start over and read again, learning as you go.
Perhaps the most important part, for me, was the list of media you can use. It helped me to realize how many options are available to the small business owner.
And they have a killer little guide to writing your marketing plan.
All in all, great book. Set up for easy access on my shelf.
Rating: 4 / 5
This is a very good introduction for novices, but leaves out a very important factor. Whatever you are marketing, nothing replaces letting your audience know who you are, what you have to offer, and why they should look to you for products, service or advice. This is “personal publicity,” and it is a must in today’s highly competitive marketplace.
Rating: 3 / 5