By: Mical Johnson
Do First Impressions Make an Impact?
The image you create, your site, your dress, your attitude, your place of business has an enormous impact on your long-term success.
Everything you do, say, write or publish all influences your future customer's perception. The old aphorism is true, “You never get a second chance to make a first impression.”
Evaluate your business and personal image and ask yourself a few simple questions:
- When a client contacts me, are their issues handled quickly?
- Are you and/or your assistant both polite and professional?
- Is your voicemail/email system systematized and prompt?
- How soon do you return calls and/or emails?
- Are you well-versed for the meeting with them?
- Do you follow up with a personal touch after every meeting?
Make sure you are exceptional compared to the competition with marketing materials that really captivate your future prospect, especially if their first impression of you will not come from a face-to-face meeting.
People are naturally enchanted by others with confidence. Knowing your product and being a pupil of your discipline will result in a high level of self-respect.
Now, ponder to yourself and ask this question, "Would I want to work with this person?" If the answer is still no, start breaking down the areas of your business and yourself that could use improvement and start to change today.
