I have interesting hypotheses that I probably shouldn’t share with you, but I will because I like you.

It is my belief that Bing users are primarily buyers, while Google users are mostly researchers (and sometimes buyers). So, what does this mean if you’re a small business? It means you could be wasting a lot of time and money on programs like AdWords. I never thought I’d say this, but maybe you should be putting your money towards Microsoft Advertising Center. Why?

It’s clear: Bing users are shopping, so that is where you need to be.

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