I am the representative for 1154 LILL Studios here in Columbus, Ohio. I’m looking for ideas on how to promote LILL to local businesses as an employee or client event, in additon to the regular home parties. Further, I’m also looking for anyone in the area who is interested in and who has heard of LILL so that I can see what methods are the most effective for reaching the target audience.
As a small business owner trying to run your business on an everyday basis is a challenge on its own. In these trying months you will need all the help you can get and hopefully it will be free. Now excuse me if I am reminding you how to suck eggs but sometimes business owners are so busy they do tend to forget the fundamental marketing tools they have at their disposal more often than not free or nearly free.
Let’s explore some of the tools available to you so that you can choose those that best suit your circumstances.
Over the years there have been many strategies developed in the world of online marketing. Many of these have been tried, tested and true when it comes to starting your home based business. However, it should be noted that some of these strategies will only work for certain niche markets, whereas others are much more generic and work for many different types of business. There are a couple of strategies that, if done right, have the potential to get your business off to a great start. These stand a much better chance at getting you started than most of the other strategies out there. These strategies are affiliate marketing and network marketing and are briefly described below:
1:- Affiliate marketing is probably the best way to get your business off to a great start. This is due to the fact that you are leveraging off the work of other people and the time they will spend promoting your business for you. With affiliate marketing people will sell your product for you and have nothing to do with your company, your business or your product. They do this in exchange for a share in the profits. Clickbank is one of the biggest affiliate marketing websites. The incentives here are quite good. For example an affiliate can market a product that retails for say $50. of that the affiliate may get anywhere from $20-$40 from this sale. This does not stop you from selling your product and keeping 100% of the profit, but what it does mean is that you earn $10-$30 from each sale that they make for doing absolutely nothing.
One of the most effective and easiest ways to attract new clients is to get existing, loyal clients to buy more and additional products from you.
Think about it: you have already established a relationship with them so why not continue with that relationship?
Consistently offer them new and valuable products that reinforce the trust they have in your products and your small business.
Keep the communication (emails, newsletter, calls, videos, etc.) with your customers very informative so it doesn’t feel like you are hard selling them with each message.
Home businesses thrive in the online world. You really can’t afford to ignore the literally millions of potential customers your home business can get online.
But that’s quite obvious. What isn’t so obvious is marketing your home business with social media networking sites like Facebook, Twitter, LinkedIn, and blogs. Here are 5 crucial reasons to market your home business with social media.
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Incorporating sales, marketing and business development techniques to create unified and integrated messaging for your company is critical. Too many times a businesses’ sales team will sell their services “one way”, their marketing department is positioning their services “another way” and their business development team is pitching a value proposition never heard before. Sound familiar? I bet it might.
This fragmented messaging not only happens to small businesses, it also happens to the most admired fortune 100 companies. When I was a sales manager for a leading Telecommunication provider I quickly noticed the value proposition our Inside Sales team used to pitch our services was different than our outside sales teams. I also noticed the TV commercials the marketing department made never integrated the values and strengths we were taught to sell.
