The Core Value Proposition: Capture the Power of Your Business Building Ideas
Thursday, September 9th, 2010 at
1:16 pm
Product Description
The Core Value Proposition captures the full power of your business building ideas! Gives clear-cut focus to your objectives and strategies. Saves both development time and money. Reveals longer-lasting rewards…. More >>
The Core Value Proposition: Capture the Power of Your Business Building Ideas
Tagged with: building • Business • Capture • Core • Ideas • Power • Proposition • Value
Filed under: Home Business Ideas
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The Core Value Proposition is a practical, guide to help entrepreneurs think through the critical issues that usually determine success or failure in startup businesses. Having been involved in starting seven businesses, I understand that the check-list approach to business exploration and development is not sufficient: the result of this approach is often well structured business planning documents that support a poorly structured business.
The Core Value Proposition uses a straightforward approach to helping new businesses think through strategic and key development issues in a thorough manner. The Core Value Proposition framework is clear and without jargon or clutter. Jack Hardy’s explanations of concepts are backed up by relevent examples and clear directions for the reader. And, Hardy’s process is applicable to all types of businesses at concept or at earlier stages of development. For those who require a thoughtful entrepreneur’s handbook, The Core Value Proposition will be a great answer.
Rating: 4 / 5
Starting a business without applying Jacks principles in “The Core Value Proposition” can be compared to writing a story without an outline. You can do it (and maybe even wirh success) but there is a much greater chance it will ramble on endlessly and a successful and fulfilling result will never be realized. Working through the process of defining your core value proposition will not only force you to think about what your business idea offers the consumer market but most likely cause you to rethink alot of what you thought you knew about it. Exposing flaws in your plan before execution is essential to efficient success.
Jack Hardy explains the concept and process of the core value proposition clearly and in plain laguage that anyone can understand. He presents several case studies supporting the process (some or all of which you may be familiar with) and goes into detail in each case on how the principles were applied. Clear and concise, it is a quick and informative read.
This book is for any entrepreneur who would like to optimize and focus their business efforts for maximum results while minimizing risk of unnecessary organizational issues.
Rating: 5 / 5
The concepts presented in this concise, entertaining book are absolutely fundamental to any marketing activity. I’m an interactive marketing consultant that holds workshops on email marketing and social media marketing, and I begin every one with a brief exercise in which participants create their own CVP, based on Mr. Hardy’s book. You can see the light bulbs going on above their heads – it is immediately obvious to them that understanding the CVP is the essential foundation for effective marketing, and that without it marketing efforts are hit and miss and doomed to fail.
The beauty of the CVP is that it’s timeless – it’s just as applicable to new channels like social media as it is to traditional ones.
This book is written in a very easy-to-read, conversational style with exercises at each step of the way, enabling the reader to grasp the essential points in a short time. Why wade through a dry textbook of 300 pages or more? The Core Value Proposition has everything you need, nothing more and nothing less.
Rating: 5 / 5
In my business I help companies understand what their strategy is and how to execute it. In reading this book I have found a missing link in some of the methodology I use. This book is incredibly helpful for anyone who is in a business or about to start a business and who have ever asked “what is my business really about”
You can tell that the author has a marketing background because all of the questions he asks are customer centric, which, at the end of the day, if you get that right, your more than half way there.
Rating: 5 / 5
This may prove useful if you’ve never heard of a value proposition before but it lacks enough content to help create much of a marketing plan. The writing seems amateurish – punctuation and grammatical errors abound. The book is really little more than a pamphlet advertising the services of the author.
Rating: 2 / 5